I first met Dale when she was struggling with her existing website and brand presence. She expressed her frustrations with the unprofessional look of her current site and her desire for a more cohesive and polished brand identity. After discussing key goals and challenges, we began working on a full rebrand, which included the development of updated social media assets, printed materials such as leaflets, and new imagery. We also arranged a photoshoot to capture fresh visuals of Dale’s studio, enhancing both her online and offline presence.